Pics was founded by school portrait studio owners and tech entrepreneurs to help studios adapt and thrive

We’re independent. We don’t have VC or PE investors, we have studio owners as founders. We funded and built Pics ourselves so we could build it the right way.

We believe building great products and businesses takes time and requires paying careful attention to what your customers need. We started Pics in 2016…we’re in it for the long run.

We drive growth and profit for our partners (studios) by helping them deliver clear value and convenience to their customers (families). When value and convenience are clearly delivered, customers are happy to pay (more) and stay long-term.

Our relentless focus on the customer experience sets us apart in an industry that has been plagued by average experiences by companies that have put profit above the customer value.